Create

Comparison articles that help readers decide.

Name two products, pick the criteria that matter, and choose how strong a verdict you want to argue for.

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A feature list is not a decision.

Two columns of checkmarks tell a reader what exists, never which one to buy. The articles that earn the click name the trade-offs, say who each product suits, and then commit to an answer.

Decide how opinionated it should be.

The verdict is a setting, not a guess. Pick it before the draft is written.

Neutral
Lay out the trade-offs and let the reader self-select.
By use case
A different winner depending on who is asking.
Favor one side
Argue for your product without pretending the other has no strengths.

Your criteria become the outline.

Give Kitful the aspects you want judged and each becomes exactly one section, in your order. Nothing gets renamed, merged, or quietly dropped.

Criteria
Yours, judged in the order you list them.
Sections per criterion
Exactly one, never merged or dropped.
Product URLs
Optional. When given, both pages are read as evidence.
Suggested criteria
Ask Kitful to propose them. Costs no credits.
Language
Publish in the language your audience reads, whatever the source was in.
Images
Pick a style once. Featured and inline images follow it, in your brand colors.
Point of view
First, second, or third person, or let the topic decide.
Length
Set a target, or let it calibrate to what already ranks.
Brand mentions
Off, subtle, or strong.
Optional sections
FAQ, conclusion, data tables, pull quotes, key point emphasis.
Internal links
Planned during research, pointing at pages you already have.
Voice
Your trained voice, with the AI-phrase filter on by default.

Written every time, criteria or not

  • Opening hook
  • Two or three decisive factors
  • Who each one is for
  • A section per criterion
  • Final verdict
  • Comparison table
  • FAQ section

Finish in Kitful. Publish in your stack.

  • WordPress
  • Framer
  • Ghost
  • Shopify
  • Webhooks
See all integrations

Questions about comparisons.

What it costs, how opinionated it gets, and what you stay in control of.

Next: YouTube to blog

Pick two products and the criteria that matter.

Kitful reads both sides, writes a section per criterion, and commits to the verdict you chose.

Start writing free

No card required. Cancel anytime.