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Research

Know exactly what to write next.

Explore a topic for a grounded shortlist backed by live sources. Or map the whole territory into pillars, clusters, and a publishing order.

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A topic list is not a content decision.

Keyword tools hand you a spreadsheet and leave the thinking to you. Research should explain what to cover, why it matters, and how each idea fits what your site has already published.

Every idea arrives ready to judge.

Each opportunity carries everything you need to say yes or no in one read.

A title, not a keyword

Ideas arrive as written article titles with their target keyword, so you judge the actual article.

A rationale you can argue with

Every idea explains why it deserves an article, grounded in live results. No invented search-volume numbers.

Format and intent decided

Guide, how-to, listicle, or comparison, matched to what currently ranks for that search.

One run plans months of publishing.

Map reads your site, finds the gaps, and builds content pillars with supporting articles in publishing order.

  • Quick wins surface weak competition you can take now
  • Clusters link back to their pillar from day one
  • Word count targets follow what currently ranks

The research reads your site first.

Two sites exploring the same topic get different answers, because the shortlist is shaped by what each site does and has already published.

  • Brand profileAlways used
  • Existing coverageAlways used
  • Search Console queriesWhen connected

The decision travels with the idea.

Keyword, title, format, and research context move with each idea. Nothing gets copied into another tool.

Write one now

Open the idea in Create with keyword, title, format, and context already filled in.

Queue several

Add the ideas worth doing to a campaign pool. Your cadence works through them one by one.

From an open question to a sourced decision.

The evidence stays visible at every step. You decide which ideas become work.

  1. 01

    Choose the scope

    Explore one focused topic, or map a broader territory in a single run.

  2. 02

    Review the evidence

    Compare rationales, formats, intent, and the sources behind each idea.

  3. 03

    Move it into work

    Write one idea now, or send several into a campaign pool.

Questions about Research.

How Explore and Map decide what your site should publish.

Next: see Campaigns

Run your first Explore on a real topic.

Give it something your customers search. Judge the shortlist yourself.

Start writing free

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