Getting started
Credits and usage
Understand the Kitful plans, monthly credits, top-ups, action costs, and common generation limits.
Credits are used when Kitful generates, researches, analyzes, or rewrites something for you. Saving settings, editing manually, organizing a campaign backlog, and publishing an existing article do not use credits.
Current plans
Both plans include the complete Research, Create, Campaigns, Optimize, settings, and integration workflow. They differ in monthly credits and how many sites you can run. Both allow up to 10 generation jobs at once.
| Plan | Price | Monthly credits | Sites |
|---|---|---|---|
| Starter | $39 / month | 250 | 1 |
| Pro | $79 / month | 750 | Unlimited |
Monthly credits renew with the subscription and do not roll over. Purchased top-up credits are stored separately and do not expire.
Credit costs
| Action | Credits |
|---|---|
| Generate a base article | 20 |
| Rewrite an article | 20 |
| Generate or edit an image | 2 |
| AI edit | 1 |
| Research Explore | 10 |
| Research Map | 20 |
| Optimize page diagnosis | 3 |
| Optimize article opportunities | 5 |
| Suggest campaign topics manually | 5 |
| Train your writing voice | 5 |
| Re-analyze a website | 2 |
Autopilot topic refill does not add a separate research charge. Each campaign article still uses the normal article and optional image credits.
Article image costs
A base article costs 20 credits. Generated images cost 2 credits each. For example, an article with one featured image can cost up to 22 credits. Adding in-article images raises the maximum shown in the Create estimate.
Top-up credits
Top-ups cost $0.15 per credit and start at 250 credits. Kitful uses monthly credits before purchased top-up credits.
Free access
New accounts get 30 introductory credits, enough for one base article. Free accounts support one site and one generation job at a time. Publishing integrations and Campaigns require an active paid plan.
When work cannot start
A generation can pause or fail to start when your balance is too low, too many jobs are already running, a campaign reaches its lifetime budget, or the required paid plan is inactive. The relevant screen shows what needs attention.
Avoid unexpected usage
- Check the estimate before generating an article.
- Start with one article before launching a campaign.
- Add a lifetime campaign budget when you want a hard cap.
- Use Manual refill when you want to review the backlog.
- Generate images only when they add value.