Optimize existing content

Optimize uses your site's Google Search Console performance to show which pages are worth improving and which topics are worth expanding.

Before you begin

Save the correct website domain in Settings > General and verify that site in Google Search Console. Sign in with a Google account that can access the verified property. The property also needs enough performance data for useful page and query signals.

Connect Search Console

1. Open Optimize.
2. Click Connect Google Search Console.
3. Sign in with an account that can access the site's property.
4. Approve read-only Search Console access.

Kitful matches the site's saved domain to an accessible property. If it cannot find a verified match, verify the property in Search Console and click Re-check.

Wait for the first sync

The connected view shows the site and begins bringing in available performance data. If no rows appear yet, the property may not have enough data for the selected range.

Use Resync to request the latest available data. Search Console can report data after a delay, so a successful sync does not guarantee that today's activity is available immediately.

Understand opportunities

Optimize can surface pages that are close to stronger rankings, losing clicks, earning impressions without enough clicks, or slipping out of page-one visibility.

One list holds every page Google shows for the site: articles Kitful wrote, under Your articles, and everything else, under Pages on your site. The chips above the list narrow it to what changed, what needs attention, what is ranking, and what is new. Sort by position, impressions, or clicks. Search by title or path. Use the filter button to exclude pages that should never appear, such as checkout or login.

The summary above the list totals clicks, impressions, and average position for the selected window, each compared with the window before it. Select a metric to chart it. Choose 7, 30, or 90 days.

Turn Search Console demand into fixes

See how a connected property becomes a prioritized queue of pages to improve, with measured results.

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Open a page

Select any row to expand it. The panel names why the page is flagged and lists the searches that drive it.

Improve the page

There are two ways to act on a flagged page.

Suggest fixes · 3 credits generates practical changes for the page itself, such as a stronger title, improved description, or a new section. Tick the changes you want, then copy them one at a time or as a single implementation prompt, and apply them yourself.

Improve this post · 5 credits goes further: Kitful writes the changes and publishes them to your site at the same URL once you approve them. See Improve a published post for what it proposes, how review works, and which sites it can write to.

Write supporting articles

Generate related article opportunities grounded in queries already bringing the page impressions. Write an article immediately or add an idea to a campaign backlog. Ideas cost 5 credits; each article costs 20.

For a page Kitful did not write, both sit in tabs inside the row.

Refresh, reconnect, or disconnect

Use Resync when you want the latest available Search Console data.

Changing the domain in General settings stops the old property from matching the site. After verifying the new domain in Search Console, return to Optimize and click Re-check, or disconnect and connect with the appropriate Google account.

Use Disconnect to stop using Search Console for this site. Existing Kitful articles, campaigns, and site settings are not deleted.