Content workflow
Research content opportunities
Use Explore or Map to find grounded ideas, review evidence, and move opportunities into articles or campaigns.
Research helps you decide what to write before spending credits on full articles.
Choose a research mode
Explore
Use Explore for a focused market, audience problem, workflow, or buying decision. It returns a shortlist of distinct opportunities grouped by theme and costs 10 credits per run.
Map
Use Map for a broader niche or content territory. It returns a sequenced plan with pillars, supporting topics, and a recommended starting point. A Map run costs 20 credits.
Run research
- Open Research.
- Choose Explore or Map.
- Enter the topic or territory.
- Start the research.
- Review the ideas and their sources.
When website context is available, Kitful considers what the site already covers. Relevant opportunities can also show real impressions after Search Console is connected.
Move a researched idea into Create
See how a focused Explore result carries its angle and evidence into a new article.
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Build a topic map
See how Map turns a broad territory into quick wins and a sequenced pillar plan.
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Use the results
For an available idea, click Write article, select ideas and add them to a campaign, or create a new campaign from the selection. Ideas already planned in a campaign are marked to reduce accidental duplicates.
Open saved research
Recent Explore runs and topic maps stay available on their matching tabs. Opening a saved result does not use more credits. Use the fresh-research action only when you want Kitful to search again.
Get stronger results
- Use a concrete problem or buying decision in Explore.
- Use a broad but recognizable territory in Map.
- Review Brand & voice before researching.
- Connect Search Console for site-specific demand signals.
- Move only the strongest ideas into a campaign.